My approach is shaped by these elements. I develop & activate restaurants, bars, and hospitality concepts that are rooted in place. From permanent sites to pop up activations, I take on a curatorial approach to placemaking and engage independent makers from different disciplines to create a distinct identity for each project.  My work spans the full project journey; from initial site assessment and concept development to business modelling, commercial strategy, partnerships, project management, and venue openings across the UK and Europe.